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Your Veganuary

Updated: Feb 23, 2022

Plant-based lifestyles are beneficial, not just for animal welfare reasons, but also for the environment and our health. Reducing consumption of animal products that we eat, and eliminating use of animal by-products is the single biggest way we can reduce our own carbon footprint.


To help you on your journey to eliminating, or at least reducing your intake of animal products, we're offering 15% off your first order when you spend over £25 throughout January.


Just use the code VEGANUARY2022 at checkout.



The Veganuary mission is a simple one:

"Our mission is to inspire and support people to try vegan, drive corporate change, and create a global mass movement championing compassionate food choices with the aim of ending animal farming, protecting the planet and improving human health."


Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. During the 2021 campaign, more than 500,000 people took our pledge to try a vegan diet, while more than 825 new vegan products and menu options were launched in our key campaign countries.

Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people.


Veganism is often defined by what we don’t eat: meat, fish, eggs and dairy, plus some of the animal ingredients that are hidden away in products, such as whey (from milk) and gelatine (from animal bones). But really, we should focus on all the great stuff that vegans do eat. And in reality, the difference isn’t all that huge. Instead of meaty burgers, sausage and steaks, we eat plant-based versions. Instead of dairy cheese on a pizza or cows’ milk in our coffee, we choose the plant-based versions. For almost every animal-derived ingredient and product, there is now a vegan alternative, and this means that a vegan’s meal may look and taste exactly like a non-vegan’s meal, it just doesn’t come with the animal suffering, or the same environmental impact.


It's easy to make some changes to be eco-conscious and there is no need to reinvent your whole eating habits. If you like a sausage sandwich, have one – just make sure the sausages are vegan. If you want ice cream, go ahead. There are dozens of different delicious flavours out there. You can have almost everything you had before in a vegan version, so just switch like for like.

Find out more about Veganuary at www.veganuary.com


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